The integration of content and email achieved one of the most effective cross-channel strategies to date with a high 56.6% customer engagement

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Results

They are big on local, foot-traffic and consumers cannot buy directly online (only in-store)
Limited in reporting details about its online performance

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The Challenge

To create an engaging evergreen content piece to be utilized across multiple channels. The goal of The Smartphone Secret Menu was to not only provide brand awareness, but also tips and tricks for consumers looking to upgrade their mobile devices.

Project Overview

Content Marketing
Content Development
UX/UI Design
Front-End Development

Teams:

Microsite
07.2017 – 05.2018
Product Management

Deliverable: 
Duration:
Role:

We created an interactive experience where users could unlock secret features for their Samsung and iPhone devices to enhance their experience with their mobile device.

What we did