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Peacock is an over-the-top subscription video on demand streaming service by NBCUniversal. We updated an automated welcome email from Splash page.

Say Hello to Peacock. The wildly entertaining new streaming service from NBCUniversal that you Can’t Not Love. The best part is...It's Free as a Bird

Peacock TV – Investor Day Automated Email 

NBCUniversal

Developed a mobile friendly email template that could be repurposed for future email campaigns





 

Results

The email template required less than a month turnaround to ensure deployment
Project scope creep as leadership changes were occurring




The Challenge

Email Development
12.2019 – 01.2020
Project Management

Teams:

Deliverable: 
Duration:
Role:

Email Marketing
Graphic Design
Front-End Development

We updated an automated welcome email from Splash page to helped the brand increase its reach in the market. We also created a unique branding experience geared towards the brand’s changing customer profile.

What we did

To build excitement from the product release and announce details of Peacock's streaming service to email subscribers who've previously indicated interested in following and keeping up to date on the pricing, release date, and other details on Peacock TV.

Project Overview

05.2018

Development

Design

Planning

01.23.2020

Completion

01.15.2020 - 01.17.2020

QA & Testing

01.10.2020 – 01.15.2020

Coding

01.15.2020 – 01.23.2020

OUT OF SCOPE UPDATES

01.03.2020 – 01.10.2020

DESIGN UPDATES

12.2019 – 01.03.2020

Content Brief

Start

06.2017

Project timeline

Ron Swanson

“I regret nothing. The End.”

If you would like to know more about this project please email me

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