Take the quiz
Born and brewed in Southern California since 1963, The Coffee Bean & Tea Leaf® is the oldest and largest privately held specialty coffee and tea retailer in the United States. The Coffee Bean & Tea Leaf® partnered up to launch a limited-time pop-up to celebrate the 25th anniversary of the hit television show FRIENDS™ – available in selected locations.
The One Where We Celebrate FRIENDS™
THE COFFEE BEAN & TEA LEAF
We had to PIVOT and create a static quiz to accelerate the timeline and deliver before the pop-up launch date
We mimicked the design aesthetic of the FRIENDS™ TV show to represent the characters
■
■
■
■
Results
Very limited creative assets, legal restrictions, and time to create an interactive quiz
The Coffee Bean & Tea Leaf® didn’t own rights to the FRIENDS™ character likeness
■
■
■
■
The Challenge
Content Marketing
Content Development
Graphic Design
Teams:
Visual Design
06.2019 – 08.2019
Project Management
Deliverable:
Duration:
Role:
We created content based on memorable moments from the show, and curated descriptions that represented the six characters.
What we did
To build excitement for the FRIENDS™ pop-up installations and promote the six specialty FRIENDS™ drinks, we created a quiz that represented the iconic characters from the show.
Project Overview
05.2018
Design
Content
08.2019
Completion
07.2019 – 08.2019
STATIC VISUAL
07.2019
WIREFRAME & USER FLOWS
06.2019 – 07.2019
IDEATION & COPYWRITING
Start
06.2017
Project timeline
Phoebe buffay
“They don’t know that we know they know we know.”
