I have over 9 years of experience building system workflows for industry leaders in the digital media landscape, with an awesome record in scaling creative programs and creating strategic plans to build engaging interactive digital experiences

Create trusted relationships, and advocate for Operational Excellence

Transforming brands,
and building programs that entertain and ignite human experiences

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learn more about my experience

I'm a product design and operations leader — passionate about technology, art, storytelling, and studying social interactions and cultures that shape human experience. I'm livin' the dream when I'm fixing broken systems, improving interactive experiences, and exploring new and innovative methods to simply complex problems to deliver world-class content and products. 

Everything is Awesome when I'm part of a team that works collaboratively to build groundbreaking products and services that not only scale across diverse teams, but also make a global impact.

human-centered

design thinking

Leadership

Technology

Business Strategy

Design Thinking

I'm equipped with a broad skillset in business, design, and technology. I challenge the status quo to drive impactful business results.

my superpowers

what i do

levels of

education

The Fashion Institute of Design and Merchandising

(Double Major in Spanish)

B.A., Sociology

Additional Coursework: Product Management (General Assembly), User Experience (General Assembly), Multimedia (Los Angeles Mission College)

California State University, Stanislaus

The Fashion Institute of Design and Merchandising (FIDM)

University of Phoenix

B.A., Sociology (Double Major in Spanish)

M.B.A., Master of Business Administration

A.A., Graphic Design

Certifications:

Agile Project Management
Brand & Product Development
Interaction Design & User Experience
Social Research & Consumer Insights
Information Architecture
Team Leadership & Communication
Workflow Process Mapping

tools and platforms:

INFORMATION ARCHITECTURE
WIREFRAMING
RAPID PROTOTYPING

Interaction Design
UX/UI Design
User Research

Identify trends, and focus on usability and efficiency to make the user experience more intuitive and seamless

Visual storytelling

design thinking

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USER ACCEPTANCE TESTING
CONSUMER BEHAVIOR
CONSUMER INSIGHTS

DATA ANALYSIS
SOCIAL & MARKET RESEARCH
COMPETITIVE ANALYSIS

Develop and implement strategic plans to achieve long-term brand value and drive scalable solutions

Research & Data-Driven

business strategy

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WORKFLOW PROCESS MAPPING
QUALITY ASSURANCE (QA)
QUALITY CONTROL (QC)

AGILE PROJECT MANAGEMENT
STRATEGIC PLANNING 
PRODUCT DEVELOPMENT

Create technology solutions and leverage consumer insights to design system workflows that transform businesses

Systems & Operations

technology

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PRODUCT MANAGEMENT
TEAM LEADERSHIP
RELATIONSHIP MANAGEMENT

PRODUCT MANAGEMENT
TEAM LEADERSHIP & COMMUNICATION
RELATIONSHIP MANAGEMENT

DIGITAL MEDIA
CONTENT MANAGEMENT
BRAND STRATEGY & DEVELOPMENT

DIGITAL MEDIA
CONTENT MANAGEMENT
BRAND STRATEGY

Cultivate communication and foster collaboration between teams to encourage an inclusive and open environment

Creative Management

leadership

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— Anne Brady

Her hard work, eye for detail, and 'get it done' attitude is refreshing to work with. She expresses thoughts and ideas clearly, as well as exuding a calm demeanor. But don't think that Crystal is all work - her quick wit and playful humor make working with her even more enjoyable.

— CHERI SELVA

Crystal is the kind of designer and project manager you want on every project. Her talent and professional drive help her deliver quality concepts and finished works that are out of this world. Crystal has the unique mix of amazing creativity, and precision project management skills.

— BILLY KIRLAND

Crystal's attention to detail, organization, and punctuality is unrivaled and unquestioned. When Crystal identifies a problem with a certain Creative process, she researches how best to remedy the issue, and ultimately takes the lead on building out a new, improved process.

— Cynthia Levens

She is extremely talented, and that shines through all of her assignments and the projects she manages. I love working with Crystal because she is always willing to talk through problems and help come up with smart solutions. She'd make a wonderful asset to any team!

— PETER ROSEMEYER

Crystal managed operations on a macro and micro level - not only establishing the workflow processes that guided the entire Creative department, but also handling day-to-day project management and ensuring that every project met deadlines and quality standards.

— DANNY ENNIS

I worked closely with Crystal for over 4 years in a digital agency environment. Her ability to manage an incredible number of projects and interact with people with diplomatic ability are key to her success. She's a thoughtful problem solver, and also has a keen eye for design.

TESTIMONIALS

what it's like to work with me

street creds